A success story: Brunello Cucinelli — a cashmere king

The history of this luxury brand starts in 1978 when Brunello Cucinelli, a guy from a poor Italian family — gave up training at the university and opened a mini-production of knitwear of high quality cashmere.

The future king of cashmere, as they call Brunello Cucinelli, was born in Italy and spent his youth on a farm. His father worked on a farm, his mother was a seamstress. Brunello learned well what hard physical labor was.

At the age of 19 he enrolled to study at a university to become an engineer, but after 3 years he dropped out of it and opened his own production in 40 square metres. He invested his small capital in the production of cashmere.

• Cashmere is a very thin and soft, but warm fabric woven from the wool of Kashmir goats. The largest suppliers of cashmere down are India, Nepal, China, Pakistan, Mongolia.

Real cashmere is a rare and very expensive material, as most of the manufacturing operations are performed manually and they are quite time-consuming.

High-quality cashmere thread has a thickness of 15-20 microns, and, for comparison, a human hair is 50-75 microns!

In the 80s cashmere was exclusively "masculine" fabric, but Cucinelli made the opposite: he made a collection of women's cashmere sweaters, which were immediately sold out. All first collections were exported to Europe and they also were in great demand.

In 1987 Cucinelli bought a medieval castle in the small town of Solomeo in Italy, there is the company's head office and production now. The next 20 years, Brunello Cucinelli had been developing his business and achieved an incredible success, releasing only the men's and women's cashmere sweaters.

Currently, the brand operates in 3 areas: clothing for women, men, and home collection. All clothing is produced in the style of "sport chic", and today you can buy the total look of this brand. Designs by Brunello Cucinelli conquered not only Europe, but the also found their customers worldwide.

Five interesting facts about Brunello Cucinelli.

• For 20 years, Brunello Cucinelli was a monobrand, that produced only one product — a cashmere sweater.
• Before 2016/2017 the clothing brand had not used black.
• In 2003 the American award "Best of the Best" gave the designer the title of "The Best Creator of the Knitwear of the Present".
• In his life, Brunello Cucinelli holds a special philosophy about life values: the most important for him is not money and prestige, but the lives and well-being of people. So in Solomeo, where the head office of the company is, through the efforts of the designer's the Forum of Arts was opened for various events, a church, a theatre and a hospital were restored for its citizens.
• Currently, Brunello Cucinelli clothing can be purchased in more than 1000 multi-brand boutiques and 50 brand stores.

Collection fall-winter 2018/2019 by Brunello Cucinelli.

Autumn-winter collections for men and women combine elegance and practicality, fashion and style, the rigor of classics and glamorous chic, and at the same time warmth and comfort. Among the main areas of collections are combinations of shapes and colors, layering, diversity, and combination of textures. All things are great together and you will look sporty or elegant depending on the occasion.

Celebrities wearing BrunelloCucinelli.

There are many famous people among admirers of the brand.

Look at the photos and appreciate the stylish look of Blake Lively, Bradley Cooper, Eva Longoria and Jose Antonio, Jennifer Lopez, Olivia Palermo, Reynold Reynolds, Uma Thurman. And Prince William chose a sweater by Brunello Cucinelli for the official engagement photo shoot with Kate Middleton!